“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value” Porter 1996
X-markt operates at the intersection of strategy & marketing. Strategic-Marketing transforms drives organization, it enables companies to take advantage of the internal- and external opportunities. Whether it's business strategy, commercial strategy or operations strategy, at X-markt we drive value, shape new businesses and design operating models for the future. That’s premeditated performance.
X-markt approach to strategy is based on mayor business drivers, it will always start from the end-users perspective and place these in the mix of potential, imaginable and existing activities.
The Origins of Strategic is rooted in various ways of positioning, that often overlap:
Creating an exceptional and valuable place in a market using an innovate sets of endeavours or activities, placing a company in an unique position. Should be at the core of each and every business-strategy.
This ‘differentiation’ can be found in a total new market-product combination such as a blue Ocean (2005), finding other market opportunities by shifting product-consumer combinations Anshoff (1957) to devise strategies for future growth or maintaining & growing an unique marketplace by outperforming competition in various ways described by Porter (1987).
X-markt services companies to find the best way forward by evaluate their positioning through segmentation, followed by possible new market entrances and creative blue ocean propositions. Optimising current brand- & market positions while enhancing customer intimacy, searching for synergy between different operators in the value-chain and position ventures in an activity based strategy.
X-markt starts with the team and the company. Evaluate the companies foundation by the people who work there. Make sure the team has one vision and acts upon it:
Strategy ends with measurements and implementation to provide feedback, adaptions and re-evaluations. Companies business-strategies starts today monitoring and reporting to provide financial understandings, check upon ambitions and enable closer control with KPI’s and market insights. X-markt can be a partner to assist your company with these challenges.